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AI Enablement

How to Edit Videos With AI (Without an Editing Team)

Rob Cressy
TL;DR
  • Learning how to edit videos with AI comes down to three things: the right setup, a written playbook of your style, and a reference video for it to copy.
  • I edited four versions of the same clip live on a coaching call. Two and a half hours of AI beat a sixteen-day turnaround with my editing team.
  • The playbook is the part almost nobody has. It took six months of edit notes to build mine, and it is what makes the output look like me.
  • Production still loses to the first three seconds. A polished video with a weak hook got 120 views.

If you want to know how to edit videos with AI, the answer as of this month is that you upload the raw recording, hand the AI your editing rules and a reference video, and let it take over the screen. ChatGPT Astra with the Remotion plugin will add captions, graphics, and B-roll, cut the dead air, and give you back a finished vertical video, and the quality depends far more on what you give it than on which button you push.

I know this because I ran it live for my group coaching call last week. Two hours before the call I had never edited a video with AI. By the time we started I had four versions of the same sixty-second clip, each edited in a different style, and one of them was better than anything my editing team had sent me in sixteen days. I have waited sixteen years for this. I taught myself video editing thirty minutes a day for three months just to be in the game, and I still hire a team because they do the graphics I cannot. That week the bottleneck moved.

Can AI Actually Edit Videos Now?

Yes, and the shift happened in a specific way. Screen control plus a video plugin means the AI can operate editing software the same way you would, instead of describing an edit and leaving you to make it.

Video editing has been the single biggest drag on my marketing. I batch record. A sixty-second script has seven lines and I record one line at a time, sometimes three or four takes, then send the raw file to my team with the instruction to always use the last take. A week later I get a polished cut back, and about half the time I spend an hour fixing edits I already paid for.

The first version AI produced from that same raw file was an 8 out of 10. I would not publish it that day. If you told me I had ten minutes to get a video live, I would publish it without a second thought. That is the floor now.

What Do I Need to Edit Videos With AI?

Four things, and all four are within reach of someone who has never opened an editing program.

  1. ChatGPT in Work mode with Astra 6 set to High. This is the model that can take over your screen.
  2. The Remotion plugin. Search for it under Plugins and install it. It lets Astra make videos agentically, either by driving software on your machine or by rendering the edit itself.
  3. A raw video file. Drag it straight into the chat. If the file is too large, trim it first. One member of my group hit that wall and fixed it in a minute.
  4. A brief that reads like instructions to an employee. "Edit this video" gets you nothing. The prompt I used was close to this: I want to edit a video using Astra to be published for short form video, where you can take over my screen and use Final Cut Pro or Remotion or whatever you need in order to make it happen. Add the graphics, add the B-roll, do the editing and trimming to make it world class. Make it vertical because I am posting to Instagram. I have a video editing playbook attached, pull from it for context on my editing style.

Talk to it like it is an employee. Get rid of the ums. Make it on brand. Tell it whether it is allowed to stop and ask you questions, because it will pause to ask "red or blue?" and if you went to lunch, you come back to a stalled job. I keep the exact setup steps in the four-step guide to editing videos with ChatGPT and Astra, so this post can stay on the method.

How Do I Teach AI My Video Editing Style?

You write it down once, and then you point the AI at it every time. This is the part 99.9 percent of people and companies will never have, because it takes months of paying attention.

For six months, every time I sent my team an edit note, I screenshotted the ten bullet points and dropped them into Claude. Over time that turned into one document: my video editing playbook. Captions never touch my head. Graphics in the first two seconds. One font, one color. Center all B-roll. Captions never touch graphics. Little inches that you would only know if you had edited video for years.

Guess who else needs to know your video style and the rules for how you edit? AI. So the playbook lives in my second brain in Notion, a librarian skill keeps it current, and the prompt says "read my video editing playbook." That is the whole trick. Where are we always going to win? Our second brain. I wrote about building that foundation in how to build a second brain with AI for business.

When you build yours, templatize these: typography, font, and sizes. Captions. Layout, meaning are you in a small window or full screen. Graphics. Motion, like zoom-ins and punch-outs. The editing rhythm between recorded sections. Once those are written, every version the AI makes starts from your standard instead of its guess.

Can AI Use Another Creator's Video as a Style Reference?

Yes, and this is the breakthrough. Until now every reference we could give AI was a static image or a screenshot. That just changed. You can upload a produced video and say: mimic this graphically.

I ran three tiers on the call:

  • Tier one, no reference. The prompt and the playbook. That was the 8 out of 10.
  • Tier two, my own reference. I uploaded a finished, highly produced video my team had made, the thing I actually pay for, and asked for a version in that style. The AI built transitions I do not know how to build.
  • Tier three, someone else's reference. There is a creator on Instagram with a quarter million followers whose videos do very well. Talking head, room above her head, text moving everywhere. I opened Instagram on my phone, hit screen record, captured her video, trimmed the ends clean, AirDropped it to my computer, and dropped it in a reference folder. Version three came back in her style.

Then I did it a fourth time with my content coach's format, a style he pays $3,300 a month to produce, and that was the best of all of them. On the first day I had ever tried this.

Expect a second pass every time. At the 2:06 mark I am looking down at my prompt, so the next instruction is "at 2:06 make that full screen." You become the editor of the AI's edit, and each note you give it becomes another line in the playbook.

Why Did My AI-Edited Video Get Fewer Views?

Because the hook decides the result before the edit gets a chance. When I ran the highly visual, cinematic version, my videos did worse than when I opened the camera and said "what's up, I'm Rob." One polished video got 120 views. Hours of team editing, and I did not nail the first three seconds, so the rest of it did not matter.

I dug into that pattern in does unproduced content perform better than produced content. More production only helps after the hook works. Going from 300 views to 5,000 is a hook problem, and it is a smaller problem than it looks.

The number that matters is leads, and views only matter when they turn into them. One member of my group works in insurance. Her next video ends with "DM me insurance and I'll send you my Claude prompt for getting a quote in two seconds." A comment triggers an auto-DM, the DM collects an email, the email starts a sequence, the sequence ends in an offer. A video with a thousand views and ten clients beats a million views and none. If you want the distribution side of that machine, it is in how to use AI to grow your audience as a solopreneur.

How Long Should It Take to Edit a Podcast With AI?

Under ten minutes, and that was true before AI. Someone in the group asked whether this could help a podcast studio where a team of editors takes weeks to get episodes out. I ran a production company, so I will say it plainly: if anyone spends more than fifteen minutes editing a podcast, they are doing it wrong.

Chop the dead air at the beginning. Chop the dead air at the end. Add a pre-roll. Add the graphics and the links. Done. Podcasting lives with the ums, because you do not self-edit when you talk. Audio editing is the easiest thing in the world and the number one thing everybody trips on. Once the episode exists, the real work is what you do with it, which I laid out in how to repurpose podcast content with AI.

What Are the First Steps to Edit Videos With AI?

  1. Install Remotion in ChatGPT and switch to Work mode with Astra 6 on High.
  2. Write your playbook. Ten rules is enough to start. Typography, captions, layout, graphics, motion, rhythm. Put it in Notion or wherever your second brain lives.
  3. Record one raw video. Talk into your phone for sixty seconds. Rough is fine. The goal is to see the rawest first version so you know where you are starting.
  4. Run tier one. Prompt plus playbook. Tell it whether it can ask you questions.
  5. Build a reference folder. Your best produced video, plus two or three creators whose style you like, captured by screen record.
  6. Run the same clip through each reference and pick the style that looks like you.
  7. Fix by timestamp. Every note goes back into the playbook.
  8. Design the hook before the edit. First three seconds, then a comment-to-DM path so the video can become a lead.

My homework to the group was three reference videos and one clip run through all of them. Every person on that call was hearing this for the first time, and that is the position you want to be in. If this is what is possible with video editing, the next question writes itself: what else on your computer can AI run for you now?

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Rob Cressy
Rob Cressy
AI Enablement Coach helping entrepreneurs and leaders go from AI curious to AI dangerous. 1,000+ days of daily AI usage. Host of The Undeniable Leader podcast.