- The biggest opportunity in AI is time. When Claude Fable 5 drops, your ability to clear your schedule and execute determines everything.
- Durable intelligence means using Fable to write assets that cheaper models run on forever. Your second brain is non-negotiable.
- Treat Fable like a $600/hour expert. Use it for architecture, IP creation, and decisions worth six figures. Not emails.
- Work ethic is the real separator. The top 0.1% of AI users have never worked harder in their lives.
Claude Fable 5 was the best AI model I've ever used. For a few days, I went all in, pushed it to the absolute limit, and walked away with more built infrastructure than most people create in a quarter.
Then the government shut it down.
I want to share seven lessons from that experience. These are the principles that served me during the Fable window, and they're going to serve you when Claude Fable 5 inevitably comes back. Because it will. You just don't know when.
How Do I Take Advantage of Claude Fable 5?
You take advantage of Claude Fable 5 by recognizing the window the moment it opens and clearing the time to build inside it.
In AI, windows get created. ChatGPT opened the first one in November 2022. Claude Fable 5 opened another one. The people who capitalize on these windows recognize them instantly and move.
This is not about chasing every shiny thing. It's about having a discernment filter tuned to opportunity. When I heard that Fable 5 was the most ambitious model Anthropic had ever released, alarm bells went off immediately. The question became: what am I willing to do that others are not?
The biggest opportunity in AI is time. If you can create time in your schedule to build with Claude Fable 5 when it drops, you're going to pull ahead of everyone who says "I just don't have enough time" or "I don't even know what to do."
The first thing I did was create a Fable Maximization Plan. A sequential list of everything I wanted to build, prioritized, tracked in Notion via the MCP connection with Claude. It is significantly easier to execute when you have a plan and you know where you're going. Start with the outcome, work backwards.
Between June 10th and June 12th alone, I created roughly 25 to 30 builds. All tracked. All logged. Welcome to the show me your receipts era.
How Do I Prepare for Claude Fable 5 Coming Back?
You prepare by building your maximization plan before the window opens, so the second the announcement drops you already know what to build and in what order.
Claude Fable 5 is coming back. Maybe today, maybe in a week, maybe in a month. Either way, I'm going to be prepared the second that tweet from Anthropic drops.
Preparation means you have your maximization plan built before the window opens. You know what you're building. You know the priority order. You know which builds are high-leverage architecture work and which ones can wait for the models you already have access to.
If you haven't built your plan yet, take what I'm sharing here and give it to Claude. It will help you create one. The people who win these windows are the ones who were ready before the window opened.
What Should I Build with Claude Fable 5?
Build the biggest things you can think of, the rocket ships only the best model can build.
One of the things I kept hearing about Claude Fable 5 is that it's the most ambitious model ever. Give it the biggest things you can possibly think of. It is just as easy to use AI to write an email as it is to build a rocket ship to the moon.
So are you writing emails or building rocket ships?
I was acutely aware that Fable could do things that had never been done before. So I aimed accordingly.
The first thing I built was Speech Studio Pro. Back in February, I went to Jesse Itzler's Built To Speak three-day speaking retreat where I learned the formula for world-class keynotes. Using Claude Fable 5, I built an entire system in a single session. A story library where every story has setup, story, takeaway, and bridge to the next section. A keynote builder with openings, callbacks, transitions, and emotional closes. A flow view for designing the arc of a presentation by dragging and dropping sections. A legitimate asset I now use for my own speaking, built in one sitting.
The second thing I built was my agentic roster. I wanted to see the receipts of AI agents actually delivering results in my business. Some agents are Claude Code routines, some are n8n automations connected via MCP, some are skills inside Claude turned into repeatable workflows. Every one has a status: designed, live, or on-ramp. Every one has a definition of done.
The third build was filling out all 78 components of my AI-first dream business infrastructure in one sweep. Email campaigns, AEO, YouTube strategy, SOPs, agent roles, VA workflows, cash flow. All of it populated and structured so that agentic AI can read it and run it.
The bigger the dreams, the deeper the foundation.
What Are the Best Principles for Building with AI?
Three principles guide everything I build: 92/8, the 10/80/10 human-AI sandwich, and a clear definition of done on every build.
These three became especially important during the Fable window.
92/8. I learned this from Dan Martell. 92% of what you do is done by AI, 8% is done by the human. Start speaking that into your AI sessions. You will quickly see where you are your own roadblock.
10/80/10. I call this the human-AI sandwich. The human comes in with the vision and the first 10%. The 80% is the co-creation between you and AI, back and forth. The final 10% is the human reviewing and shipping the work.
Definition of done. This one is paramount. So many things that stop you in AI come from unclear goals, unclear outcomes, or moments where the AI needs input from you and you become the bottleneck. A definition of done means a one or a zero. Did the blog post ship or not? Did this routine work or not? Every single entry in my Notion database now has a definition of done attached to it.
If you want to go deeper on how to get better results from Claude, I wrote a full guide on the system behind it.
How Do I Make Sure My AI Work Lasts?
You make it last through durable intelligence: Fable writes the assets that the cheaper models run on forever.
I was acutely aware that Claude Fable 5 wasn't going to be with us forever. I didn't want to build my house on sand. The play was to use the best model for what it does best, building the foundation, and then let the models that are always accessible run on top of that solid infrastructure.
This is why a second brain is non-negotiable. I don't care if you're using Obsidian, ClickUp, Asana, or Notion. If you cannot tell me where everything in your organization lives, you have a hole in the boat. AI can only work on things that are written down.
So many people right now are sitting on the sidelines saying, "I had half-built ideas with Fable 5 and now there's nothing I can do." Wrong foundation. You never want to be reliant on one tool. I am tool agnostic in the AI era. Claude could go away, ChatGPT could go away, Gemini could go away, and I'm all good. Everything in my business is written down and tracked.
Here's the rule I operate by: every session with Fable ends with the output written to Notion or a file. No exceptions. If it's not logged, it doesn't exist.
Is Claude Fable 5 Worth $600 an Hour?
Yes, when you point it at $600 an hour work: architecture, irreversible decisions, IP creation, and deep builds that move the highest-leverage 20 percent of your business.
Two data points shaped my approach. Running Claude Fable 5 on an ongoing basis would cost between $2,000 and $4,000 per month. Hiring Fable on API full-time at 40 hours per week would cost $1.2 million per year. That comes out to about $600 an hour.
That reframe changed everything. Imagine every time you step up to Claude Fable 5, you think: this is a $600/hour task.
What does $600/hour work actually look like? It's architecture, not tasks. Designing a system that runs thousands of times after you build it. It's irreversible decisions where getting it right matters. It's IP creation. It's synthesizing across your entire business at once and finding what no single conversation reveals. It's deep builds that would take an expert a week, completed in a single session.
Apply the 80/20 rule. 80% of your business is moved by 20% of what you do. Claude Fable 5 is the 20%. So what are those $600/hour tasks that live in the highest-leverage part of your business?
For me, that meant building out eight Claude Code routines, my agentic roster, my chief of staff agent v2, and the full 78-component infrastructure sweep. Not theory. Receipts. If you want to see what running AI agents overnight actually looks like in practice, I documented the whole process.
Why Is Work Ethic the Real AI Advantage?
Work ethic is the real advantage because the top 0.1% of AI users outwork everyone, producing the output of ten people by bringing relentless energy every single day.
After the Knicks won the NBA Finals in Game 5, Jalen Brunson was asked about his fourth-quarter mentality. He scored 15 points in the fourth en route to 45 for the game. Absolutely legendary.
His answer was six words: "My confidence comes from my work ethic."
All those days in the gym doing up-and-unders, shooting drills, everything. Pressure is a privilege. When the fourth quarter came, he relied on what he had earned.
I've never worked harder in my life than I did during the Fable window. My Claude Code was running nonstop from the second I woke up to the second I went to bed, then running overnight queues while I slept.
One of the most misplaced ideas in AI is that it's going to make everything easier and you won't have to do anything. The reality is that the top 0.1% of AI users have a relentless work ethic. We produce the output of 10 people because we bring that energy every single day.
High performers will never go out of business with AI. You have to compete with me. I'm never giving up on this. We're entrepreneurs. We're built for this.
So evaluate your own work ethic honestly. Are you hoping AI makes it easier? Or are you sitting there unable to stop thinking about all the amazing things you're going to create?
Those of us who are crazy enough to believe we can change the world actually do.
What to Do Right Now
Build your maximization plan today with whatever model you have access to, so when the window opens everything you create compounds from the first session.
You don't need Claude Fable 5 to start. Start thinking about your rocket ships. Write down the 10 things you'd build if you had the best AI in the world for two weeks. Get your second brain in order so that when the window opens, everything you create compounds from the first session.
When Fable comes back, there should be zero delay. You see the tweet, you push the button, you're already executing.
I'm ready. Are you?
Ready to build your AI-first business with me?
The Undeniable Studio is where high performers build their AI-first business in real time. Live builds, real infrastructure, and the systems that compound. This is how you go from knowing AI matters to actually having the receipts to prove it.
