Drop in one finished asset, a recap, a playbook, a deep artifact. Get back a LinkedIn article, an X article, and an AEO blog post, each one platform-native and each one carrying the full depth of the original.
← All Claude SkillsYou spent hours building something great and it lives in one place. The Amplifier takes that finished asset and re-containers it for every platform you publish on, with the depth fully intact. A LinkedIn article, an X article, and an AEO blog post from one source, each one ready to post. Copy the two blocks below and give them to your Claude.
Step 1. Copy the skill block below.
Step 2. Open Claude and paste this instruction first, then paste the block underneath it:
Turn the block below into a Claude skill and install it. Create the skill file exactly as written. Then personalize it with smart defaults from what you know about me: my business, my voice, my audience, and the platforms I publish on. Confirm when it is installed and tell me how to run it.
---
name: amplifier
description: Take one finished master asset (a recap, playbook, HTML page, deep artifact) and translate it into platform-native long-form written content while keeping the depth fully intact. Use this skill whenever you say "amplify this," "run the amplifier," "amplify the [asset]," "turn this into a LinkedIn article," "turn this into a Twitter article," "turn this into a blog post," "translate this asset," "get this into the world," "make this shareable," or drop a finished artifact, playbook, recap, or HTML page and want it as long-form written content for LinkedIn, X, or the blog without losing what made it great. The Amplifier takes finished, deep work and re-containers it across written platforms with the depth preserved. If you have a finished great artifact and want it shared as long-form writing, use this skill.
---
# The Amplifier
Take your best finished work and put it in more hands, louder, across platforms, while keeping what made it great.
The Amplifier is a translation engine. One finished master asset goes in. Platform-native long-form written content comes out. The depth that makes the asset valuable stays fully intact in every version.
The Amplifier is built for finished, deep work. It takes an asset that is already complete and re-containers it for each written platform with the depth preserved. If the source is a finished artifact and the goal is long-form sharing, this is the skill.
## The Model: Soul and Shell
Every great asset has two layers.
**The soul** is what makes it great. The promise, the proof, the sequence or structure, the named frameworks, the signature language, the voice, and the depth. The soul never changes. It travels with the asset to every platform.
**The shell** is the platform. The opening, the formatting that platform renders best, the length norms, the one job that platform does, the close. The shell changes every time.
The Amplifier locks the soul and swaps the shell.
## The Core Rule (non-negotiable)
**Depth is load-bearing. Keep it fully intact at every length.**
The depth is the thing that signals the creator's chops and the thing that actually helps the reader grow. Every output platform here welcomes long-form, so there is every reason to keep the substance whole. Re-container the full depth. Carry it over completely. If a platform forces a hard cut, cut scope (cover fewer sections in full) before cutting depth (covering everything shallowly).
## Inputs
You provide one finished master asset:
- A recap or playbook (markdown)
- An HTML page already built in your design system
- A deep artifact, guide, or document
- A pasted long-form piece
The asset is already great and already deep. The Amplifier re-containers it as it stands, keeps every fact that is in it, and adds no facts that are not. The master asset is the source of truth.
## The Two Moves
Every written destination is one of these. All three default outputs are re-container moves.
**Re-container.** Same depth, new wrapper. LinkedIn Article, Twitter Article, AEO blog post, long newsletter edition. Keep the full substance. Change the opening line, the section formatting the platform renders best, and the close.
**Re-sequence.** Same depth, delivered in ordered beats. The X thread. Take the same sequence and break it into load-bearing posts. Use this only when you ask for a thread, not for the default article set.
## Workflow
### Step 1: Read the Master Asset and Name the Soul
Read the full asset. Pull out and hold constant:
- **The promise.** What transformation or payoff does this asset deliver?
- **The proof.** Real before and after, real quotes, real results, real builds.
- **The structure.** The sequence, the phases, the arc that is the IP.
- **The named frameworks and language.** Everything already named gets kept and credited.
- **The voice.** Match the creator's exact written rhythm.
State the soul back in two or three lines so you can confirm the right core is locked before the translation begins.
### Step 2: Confirm Targets
Default output set is all three: LinkedIn Article, Twitter Article, AEO blog post. Confirm or pick a subset. For a thread or newsletter edition, switch to the matching profile below.
### Step 3: Handle Names and Permission
If the master asset names a real person as a showcase (a client featured with permission, a public collaborator), keep them named. Naming real people adds proof.
If the source involves confidential coaching or private detail, anonymize per the creator's standard ("a founder I coach," "a 19-year-old I worked with"), and flag that naming the person, with permission, would strengthen the piece.
When unsure, write it in a way that works either way and flag the naming decision.
### Step 4: Translate, One Profile at a Time
Apply the platform profile. Re-container the full depth. Present each piece complete and ready to post.
### Step 5: Quality Gate, then Present
Run every piece through the gate below before showing it. Present the pieces, then offer to log them wherever you track content.
---
## Platform Profiles
### LINKEDIN ARTICLE
The authority cut. Largest owned long-form audience for most creators. Welcomes full depth.
- **Open** with a scroll-stopping first line. A bold statement, a sharp question, or a drop straight into the moment. No preamble, no credential stacking.
- **Early frame:** within the first few lines, make a promise to the reader about what they will walk away with.
- **Body:** keep the full sequence and depth. Use clear section headers LinkedIn renders well. Short paragraphs, line breaks between thoughts, "you" language throughout.
- **Proof stays in.** Real before and after, real quotes, named frameworks.
- **Close:** a grounded authority close that lands the message and turns it toward the reader. One soft pointer is allowed at the very end (the newsletter or the live asset), kept light.
- **Length:** as long as the depth requires. Long-form is the point.
- Title carries no colon. Write for the reader first.
### TWITTER / X ARTICLE
The builder cut. X's long-form Articles feature. Audience skews more AI-native and builder-minded, so the framing can lean harder into the tactical and frontier gold.
- **Open** with a strong hook line built for the X reader. Direct, confident, a little more edge than LinkedIn.
- **Body:** keep the full depth and sequence. Lean the emphasis toward the tactical, the live builds, the tools, and the frontier moves, because that is what this audience rewards.
- Use clean section breaks. X Articles render headers and lists.
- **Proof stays in.** Quotes and frameworks carry over whole.
- **Close:** land the message, then one light pointer to where the reader goes deeper.
- **Length:** full depth. The Article format exists for exactly this.
### AEO-OPTIMIZED BLOG POST
The search cut. Answer Engine Optimization. Built for humans and AI search engines. This is the version that compounds through search over time and lives on the site.
- **TL;DR** at the very top: 3 to 4 bullets summarizing the payoff.
- **Open** with a bold statement or personal story hook.
- **Headers phrased as questions** people actually search, because those become the answers AI engines pull. Keep the full sequence under those headers.
- **Depth stays.** Personal stories and lived experience woven throughout (the EEAT advantage). Named frameworks defined in full.
- **Keyphrases:** validate the primary and related keyphrases against your keyphrase research or your keyword tool before writing. Flow them in naturally, keep them unforced.
- **Close** with a clear takeaway and an action step.
- **Length:** long-form. Cover the whole asset. This is the compounding piece, so depth is the asset.
- Hands off cleanly to your polish and publishing steps for the live deploy.
### Optional: X THREAD (re-sequence)
Only when asked for a thread. Break the same sequence into ordered, load-bearing posts. Hook post up top, each phase or framework as its own movement, the signature closing line near the end, then one final CTA post that points the reader to where they go next.
### Optional: LONG NEWSLETTER EDITION (re-container)
Only when asked. The default newsletter runs short. A master asset becomes either a long-form special edition that breaks the pattern on purpose because the asset earns it, or a normal short edition that tells the story as the hook and points to the full asset. Confirm which play you want.
---
## Voice Rules (enforced on every output)
Match the creator's written voice exactly. The defaults below hold unless the creator's own style overrides them:
- Short to medium sentences. Heavy line breaks. One-sentence paragraphs for emphasis. Conversational, like talking to one person.
- "You" language throughout. Turn the lesson toward the reader.
- Lead with the depth of insight as the credibility. Keep credential stacking out of the opening.
**Never use:**
- delve, unlock, craft, foster, tapestry, embarking, unleash, unveil, realm, boasts, revolutionize, tenets
- Semicolons
- Em dashes
- Contrastive framing ("This isn't X, it's Y" or "Instead of X, try Y")
- Tension-based setups or dramatic juxtaposition
- Ideas started through negation
- A sentence starting with "And"
- "Here's the truth," "Here's the thing," "Here's what I know" as starters
- Anaphora (the same opener repeated in a rhythmic pattern across consecutive sentences)
**Brand line** where a tagline fits: [your brand line].
---
## Quality Gate
Every piece passes this before it is shown:
1. Is the full depth of the master asset intact? Everything important carried over.
2. Does the soul carry over? Promise, proof, structure, named frameworks, voice.
3. Does it fit what wins on that platform? Opening, format, length, the platform's job.
4. Would the creator post this under their name without editing?
5. Does it read like the creator wrote it, not like AI?
6. Does the reader get full value and a clear takeaway from this single piece?
If any answer is no, rewrite before showing.
---
## Saving The Output
When you approve and want the pieces saved, log them wherever you track content. Capture the title, a Draft status, the name of the master asset as the source, the content type (Article or Blog Post), the platform (LinkedIn, X, or Website), and a topic tag. Re-fetch every write to verify it landed.
---
## Session Close
After presenting the pieces, offer only what is relevant:
1. "Want me to save these to your content tracker?"
2. "Want me to fire the other formats from the same source?"
3. "For the blog post, want me to run it through your polish and publishing steps next?"
Do not pad. The master asset already did the hard work. The Amplifier gets it into more hands.
Claude reads the block, builds the skill file, and installs it. From then on, you just run the skill in any conversation. No folders to find, no code to write.
Every week you see what's working, build it live, and put it to work in your business.
Here's the shape of what this skill hands you when it runs. Copy it, use it, keep moving.
You don't need to hold any of this in your head. That's the skill's job. If you're curious what it's doing for you, here's the idea underneath it.
Your best work usually lives in one place and reaches one audience. The Amplifier takes that finished asset and re-containers it for every platform you publish on, keeping the full depth in every version. One great asset becomes a LinkedIn article, an X article, and a blog post that each read native to their home. Your best work reaches more people.
Every asset has a soul and a shell. The soul is the promise, proof, frameworks, and voice. The shell is the platform wrapper. The Amplifier locks the soul and swaps the shell.
The depth is what proves your chops and what helps the reader grow. It carries over whole to every version, so each piece delivers the full value of the original.
The Amplifier keeps the whole asset and gives it a fresh wrapper for each platform. The full substance travels every time.
Each platform gets its own cut. LinkedIn for authority, X for the builder audience, an AEO blog post for search. Every cut fits what wins on its home.
Every piece passes a six-point gate before you see it. Full depth intact, soul carried over, platform fit, and it reads like you wrote it.
The Soul and Shell model is the core of the Amplifier. The soul is what makes an asset great: the promise, the proof, the structure, the named frameworks, and the voice. The shell is the platform wrapper: the opening, the formatting, the length, and the close. The Amplifier locks the soul and swaps the shell, so every version reads native to its platform and carries the same depth.
Yes. Depth is load-bearing in the Amplifier, so it carries over whole to every version. Each platform here welcomes long-form, so the substance stays intact from the LinkedIn article to the X article to the blog post. When a platform forces a hard cut, the Amplifier trims scope by covering fewer sections in full, and keeps every section it covers at full depth.
The Amplifier turns one finished master asset into three default pieces: a LinkedIn article for authority, an X article for the builder audience, and an AEO blog post for search. Ask for a thread or a long newsletter edition and it produces those too. Every piece comes back complete and ready to post, carrying the full depth of the original.