Name a topic. Get a ready-to-paste research prompt that comes back with 25 validated, conversational keyphrases, ready-to-publish blog titles, and cluster groupings, so every post you write targets a real question people are asking.
← All Claude SkillsMost content gets written on a hunch about what people want. This skill removes the hunch. You name a topic, and it hands you a research prompt built to pull the exact conversational questions people ask ChatGPT, Perplexity, and Google, each one scored and grouped so you know what to write first. Copy the two blocks below and give them to your Claude.
Step 1. Copy the skill block below.
Step 2. Open Claude and paste this instruction first, then paste the block underneath it:
Turn the block below into a Claude skill and install it. Create the skill file exactly as written. Then personalize it with smart defaults from what you know about me: my business, my voice, my current priorities, and where I keep my work. Confirm when it is installed and tell me how to run it.
--- name: aeo-cluster-research description: Generate a ready-to-paste research prompt for validating and discovering AEO keyphrases for any topic cluster. Use this skill whenever you say "run AEO research," "AEO cluster research," "find keyphrases for [topic]," "research this topic for AEO," "AEO research on [topic]," or any variation of wanting to discover and validate keyphrases for a new content topic. Also trigger when you want to open a new content cluster, expand into a new topic area, or need keyphrases before writing AEO blog posts on a subject you have not covered yet. This skill is the bridge between "I want to write about this" and having validated keyphrases to write against. --- # AEO Cluster Research: Research Prompt Generator Generate a ready-to-paste research prompt for AEO keyphrase research on any topic. You copy the output, paste it into a deep research tool, and get back validated keyphrases you can write against. AEO means Answer Engine Optimization. The goal is getting your content cited by ChatGPT, Perplexity, and AI search when people ask questions in your topic area. This skill produces the research prompt that finds the real, conversational phrases people are searching so you write against genuine demand. ## Trigger Phrases - "run AEO research" - "AEO cluster research" - "find keyphrases for [topic]" - "research this topic for AEO" - "AEO research on [topic]" ## Workflow ### Step 1: Get the Topic If the topic is clear from the conversation, go to Step 2. If not, ask: > What topic do you want to research keyphrases for? ### Step 2: Generate the Prompt Present the following prompt with the topic filled in. Use a clean, copyable format so it pastes cleanly into a deep research tool (Manus, ChatGPT deep research, Perplexity, or whichever you use). --- **RESEARCH PROMPT. Copy and paste into a deep research tool (Manus, ChatGPT deep research, Perplexity, or whichever you use):** --- Run AEO (Answer Engine Optimization) keyphrase research for the following topic cluster. **Topic:** [TOPIC] **What I need:** **1. The top 25 keyphrases real people are searching related to this topic.** Check these sources: Google People Also Ask, Google autocomplete, Reddit (relevant subreddits), Quora, Perplexity suggested follow-up questions, and LinkedIn discussions. Frame every keyphrase as a conversational question, the way someone would ask an AI assistant like ChatGPT or Perplexity. **2. For each keyphrase, return these fields in a table:** | Column | Description | |---|---| | Blog Post Title | A ready-to-publish title targeting this keyphrase | | Keyphrase | The conversational search phrase | | Priority Score | 1-10 based on search demand x competition level | | Search Demand | HIGH / MEDIUM / LOW based on Google PAA frequency, Reddit thread activity, Perplexity follow-up patterns | | Competition | HIGH / MEDIUM / LOW. Note whether results are dominated by enterprise/corporate content, agencies, SaaS tools, or individual creators | | Content Cluster | Group name for related keyphrases | | Pillar or Supporting | Is this a pillar post (main authority piece) or a supporting post (H2 candidate or smaller standalone) | | Story Angle | One sentence describing what a founder-operator perspective would add that is missing from current results | **3. Organize into clusters.** Group the 25 keyphrases into 3-5 content clusters. For each cluster, identify which keyphrase is the pillar post and which are supporting. Show which supporting keyphrases would work as H2 headings inside the pillar post versus standalone articles. **4. Competitive gap summary for the top 5 keyphrases.** For each: who currently ranks, what type of content it is (enterprise guide, SaaS blog, agency post, listicle, individual creator), and specifically what perspective or angle is missing from the current results. **Format:** Return the 25 keyphrases as a single table with the columns above. Then the cluster groupings. Then the competitive gaps. No analysis paragraphs. Just the data. --- ### Step 3: Hand It Off After presenting the prompt, say: > Copy this into your research tool. It should return in 5-10 minutes. Bring the results back here when you are ready to add them to wherever you track your keyphrases or start writing. Done.
Claude reads the block, builds the skill file, and installs it. From then on, you just run the skill in any conversation. No folders to find, no code to write.
Every week you see what's working, build it live, and put it to work in your business.
Here's the shape of what this skill hands you when it runs. Copy it, use it, keep moving.
You don't need to hold any of this in your head. That's the skill's job. If you're curious what it's doing for you, here's the idea underneath it.
The best content answers a question someone is already asking. Most people skip the step of finding out what those questions are, so they write into silence. This skill runs that step for you. It builds a research prompt that pulls the real, conversational phrases people ask AI and search, scores them, and groups them, so every post you write points at genuine demand. You write what people are looking for.
Every phrase comes back as a full question, the way someone talks to ChatGPT or Perplexity. That is how answer engines match content to intent, so that is how the research frames it.
Google People Also Ask, autocomplete, Reddit, Quora, Perplexity follow-ups, and LinkedIn. The prompt pulls from where people actually ask questions, so the keyphrases reflect real activity.
Each keyphrase gets a 1 to 10 score from search demand times competition level, plus a read on whether enterprise brands, agencies, or individual creators own the results. You see what to write first.
The 25 keyphrases group into 3-5 content clusters, each with a pillar authority post and its supporting pieces. You get a full map of what to write and how it connects.
For the top 5 keyphrases, a summary of who ranks now and what angle is missing, so your founder-operator perspective fills the space the current results leave open.
Answer Engine Optimization, or AEO, is writing content so ChatGPT, Perplexity, and AI search cite you when people ask questions in your topic area. This skill builds a research prompt that finds the real, conversational questions people are actually asking, so you write against demand you can actually see.
It asks your research tool to pull 25 keyphrases from where real people ask questions: Google People Also Ask, autocomplete, Reddit, Quora, Perplexity follow-ups, and LinkedIn. Every phrase comes back framed as a conversational question with a priority score built from search demand times competition level, so you can see at a glance what is worth writing first.
A content cluster is a group of related keyphrases organized around one authority topic. The skill groups your 25 keyphrases into 3-5 clusters and marks each one as a pillar post, the main authority piece, or a supporting post that works as an H2 inside the pillar or as a standalone article. You get a full map of what to write and how the pieces connect.