10X Your Marketing With Claude Animations

Make a dynamic 15-second motion graphics video that shows what an incredible motion designer you are, like it's your showreel for my offer. Go all out.

Use my motion design playbook below as your standard.

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# Motion Design Playbook: Claude Edition

## The standard

Create motion that feels designed, intentional, and premium. Every movement has a reason. The message reads clearly at phone size, the brand is unmistakable, and the finished piece looks like it came from a real motion studio.

## 1. Concept before code

- Pick one hero element that travels through the whole piece, such as a line, a shape, or a cursor. Let it transform from scene to scene so the video feels like one continuous idea.
- Write the concept in one sentence. If it needs a paragraph, simplify it.
- Lead with the outcome the viewer wants. The first two seconds state the promise.

## 2. Storyboard on a beat grid

- Choose a tempo before timing anything. At 120 BPM there is a beat every 0.5 seconds. Land cuts and big hits on the beat.
- Write a timing table first: scene, start and end time, words on screen, motion, and the transition into the next scene.
- Budget reading time. Give each line about 0.3 seconds per word plus a beat, and hold key lines fully still for at least one second.
- Hold the final frame for at least one second so the call to action can be read and the video loops cleanly.
- Keep every time value in one set of constants. The visuals and the sound both read from it.

## 3. Typography

- Use the brand fonts. Headlines in a bold condensed face, uppercase. Labels and body in a clean sans or mono.
- Keep any hook to two lines maximum, with short words and no punctuation.
- Use one accent color for emphasis words. Everything else stays white on dark.
- Reveal text line by line with mask reveals or bar wipes. Each line rises from behind its own edge.
- Check kerning and tracking at full size. Wide tracking for small labels, tight tracking for big headlines.
- Keep text inside the platform safe zone. For 9:16 at 1080x1920, keep key content between x 60 and 1020 and between y 260 and 1480.

## 4. Motion and easing

- Move everything on a curve. Linear motion is only for slow, constant drifts.
- Entrances ease out: fast start, soft landing. Exits ease in: slow start, fast leave. Moves across the frame ease in and out.
- Exponential and cubic curves feel premium. Bounce and overshoot feel cartoonish, so save them for buttons.
- Stagger related elements by 2 to 4 frames so they feel alive.
- Overlap transitions. The next scene starts entering while the last one leaves, so the energy stays up.
- Give every exit a direction. Lines slide out of their own masks in the same direction the next scene enters.
- Pick one signature transition and repeat it. Consistency reads as design.
- Add small camera life: a slow push of 2 to 4 percent during holds, and a short shake only on big impacts.

## 5. Continuity and transitions

- Favor morphs and match cuts. A cursor becomes a block, a block becomes a bar, a bar becomes a box.
- Hand off exactly. When one shape becomes another, the last frame of a scene matches the first frame of the next in size, position, and color.
- Make physical moments feel physical. Objects that fall accelerate and land with an impact.

## 6. Composition

- One focal point per moment. If two things compete, dim or delay one of them.
- Center the hero in vertical video. Keep the bottom fifth clear for captions and platform buttons.
- Give text room to breathe. A badge can overlap the corner of a title on purpose. Keep the middle of every word clear.
- Default to vertical 9:16 at 1080x1920 for social media. When a 16:9 version is requested, compose it as its own layout.

## 7. Light, depth, and finish

- Add a soft glow to accent colors only. Keep white text crisp.
- When dark text sits on a glowing shape, glow only the shape's edge so the text stays sharp.
- Use a subtle vignette, light film grain, and a soft spotlight behind the subject for depth.
- Use a light sweep across gold shapes and buttons once or twice for a premium finish.
- For 3D moments, shade each face differently with the top brightest, draw from back to front, and move the camera on a smooth curve.
- Render at 60 frames per second so motion stays smooth on phones.

## 8. Photos and real assets

- Cut people out of their backgrounds with an AI segmentation model and refine the edges. Fade any edge where the photo was cropped.
- Add a rim light in the accent color so the person belongs in the scene.
- Use real assets when they exist: the actual logo, real photos, real product screens. Leave out generic filler graphics.
- Keep every asset at its true proportions.

## 9. Sound

- Compose an original score at the same tempo as the storyboard so the cuts land on the beat.
- Lock every sound to a picture cue from the shared timing constants: impacts on big moments, whooshes into transitions, clicks for typing, chimes for checkmarks, and a riser into the biggest reveal.
- Mix for phone speakers. Keep the low end controlled, add presence in the mids and highs, peak at -1 dBFS, and aim for about -14 LUFS.
- Always deliver a silent version as well.

## 10. Review before rendering

- Before the full render, render a contact sheet of frames at every transition midpoint, every text hold, and the final frame.
- Look for overlapping elements, cropped text, weak contrast, ghosting between scenes, and anything outside the safe zone. Fix it, then check again.
- Inspect at least three frames at full resolution.
- Render longer videos in segments and join them, so a pause mid-build never costs the whole render.
- After rendering, pull frames from the finished file to confirm the export is clean.

## 11. Deliverables

- MP4 (H.264, 60fps) with audio.
- A silent version.
- A cover frame as a JPG.
- On request: a 16:9 version and transparent ProRes 4444 .mov files for overlays in a video editor.

## How to report back

- Share the concept, the storyboard, and what changed in each version.
- Be clear about what you checked by eye and what you checked by measurement, such as a score mixed from level readings.