Team JuJu App + The Future of Fan Engagement | Sports Marketing Huddle
Craig Amazeen, CEO & Founder of DFND, joins Bacon Sports Founder Rob Cressy to jam about the launch of the Team JuJu app and why it is the future of fan engagement.
What is DFND, why did Craig create it, and how did JuJu Smith-Schuster become the perfect athlete to build an app around? What makes JuJu stand out and why is he the model for how athletes should build their brands moving forward? What are some of the next level features in the Team JuJu app that fans are going to love? Why is fandom fractured and what can forward thinking brands do to create a safe, fun, and authentic environment to engage in?
Here’s the podcast version:
In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on the world of sorts, marketing, entrepreneurship, and personal development and then gives actionable advice on how you can implement it into your business.
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