The Power of Podcasting: Spotify Podcaster Wrapped Insights

Your investment in podcasting can change your business and your life. Rob Cressy explores the power of podcasting and the valuable insights shared by the Spotify Podcaster Wrapped data for his Best Year Ever podcast.

He discovers that by simply publishing more than one episode a week and being consistent, it is possible to be in the top 92% of creators in the world. He also learns that having a group of enthusiastic listeners who are eager to support and share your content is a key factor in building a successful podcast. Finally, he shares how podcasting can be a powerful tool for creating growth in your business and building your brand, as well as for making a positive impact on others.

Here’s the podcast version:

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Top 5 takeaways from this episode about Spotify Podcaster Wrapped:

  1. Podcasting is a powerful way to share your message and reach a large audience.
  2. Consistency is key to success in podcasting, as well as in life.
  3. Podcasting can be a valuable tool for growing your business and building your brand.
  4. Podcasting allows for the creation of long-form content, which can provide more in-depth information and insights.
  5. Building a community of loyal listeners (enthusiasts) can greatly enhance the impact of your podcast.

Transcription of the podcast:

(note: what follows is an AI-generated transcript from this video. Please be mindful that the transcript may not be 100% accurate)

What is the power of podcasting? What’s up? It’s Rob Cressy, and I am so excited about this episode because Spotify just released their Spotify Podcaster Wrapped sharing data and insights about that year. That was of 2022 for my podcast, best Year Ever, and I wanted to share some of the insights and nuggets and lessons learned for you to help you along on your.

So in 2022, I published 72 episodes of this podcast and created 1,131 minutes of new content. This was more than 92% of other creators in the business category. This means that my average podcast was only 15 minutes long, and in order for me to be in the top 92. All I had to do was publish a little bit more than one episode a week.

We’ll dive a lot more into that in a second. Next. My podcast was in the 20% of most followed and most shared podcasts in the world. I gotta send so much love and good vibes to you for listening and watching and sharing this podcast. From my heart. I show up and I love doing this every single day, and my goal is to.

The lessons that I’ve learned to help you on your journey of doing more of what you love, showing up powerfully and being the best version of yourself. So thank you so very much for that. One of the really unique things was it said your listener’s podcast personality is, The enthusiast. Your listeners are super fans.

When their favorite podcast releases a new episode, they’re among the first to know a going, going above and beyond to show their support. Man, this made me feel so good all the times where you sit there and wonder and you say, is this working? Does anybody care? Is anybody listening and watching? The answer is a resounding yes.

And I encourage you when you hear all of this, to think about this for yourself and your own brand. If you don’t currently have a podcast, do you think you would want to have a group of enthusiasts that you are having a positive impact on their life and have that part of building your brand? I certainly do, and I’m proof of that.

So what are the lessons within all of this? Let’s go to the top in terms of being a prolific creator. So to be in the top 92% in the world, all I had to do was show up a little bit more than once a week and share a 15 minute episode. And so often people think about launching a podcast, but create the excuse for why they can’t do it.

Oh, you know what? I just don’t have enough time. Well, I’m proof that you can be one of the best in the world, 15 minutes at a time. So if I told you in 2023 that you would be one of the most prolific creators in the world and on Spotify, just by showing up once a week for 15 minutes, sharing an episode that it helps somebody else, would you be interested in doing it?

I certainly would, and this is something that has been a slow build for me. So if you’ve been thinking about launching a podcast, I encourage you to start now because this podcast started back in 2016 and it’s been a slow grind, a slow build, day after day, year after year. But guess what? Over that time, I’ve published over 500 episodes, creating over 400,000 plays.

Of my podcast. Once again, I encourage you to listen to this as if this is you, because if it’s possible for me, it is certainly possible for you because number two, consistency wins. To be one of the best in the world, all you gotta do is keep showing up. And I am so excited about 2023 because now that I’ve seen the benchmark that I published 72 episodes this year and it was in the top 92% for being a prolific creator, you know, I’m gonna set that number to over a hundred next year.

And you know, I’m going for a mark of above 95% because we’ve just created a benchmark of what I can do to be. Which means I can share more, I can help more people. And best of all, I love doing this. I love creating. I love helping. This is the power of consistency. And if you haven’t read it yet, I highly recommend you read the book, the Power of Consistency by Weld and Long.

Number three, podcasting is an opportunity to create growth in your business. And your life and the time has never been greater than right this second. Right now in my podcast is proof. Of the impact that you can have on others and the growth of your own brand when you show up and you share and you put your heart out there because you can create growth and have fun and have it be easy all at the same time.

And I’m so thankful for Spotify putting this Podcaster Wrapped data out there. This really created more momentum for me and excitement around my podcast of what’s possible. And one of the things that I’m going to be doing more of and, and some of you have hopefully noticed, is creating more short form episodes. Why making it more digestible?

Three minutes, six minutes, seven minutes here and there. Yeah. We’ll throw in the 15 minute episodes. Yeah, we’ll throw in the 30 minute episode. If you hear what I’m saying, it’s, wait a second, Rob is mixing up the cadence and length of the content. Small digestible nuggets. Yeah, we can have some long form stuff, but I know how I consume things.

Boom. In and out. Nice and easy. Gimme one point, gimme two points, entertain me, have some fun, make my life better. I am going to continue to be doing more of that in 2023. So to wrap a bow on all of this. If this is possible for me, this is possible for you. This is the power of podcasting When you show up and you fill yourself with love and gratitude, and you send that back out into the world, and if you’re someone who wants to have the same results for you in 2023, I’ve got a program to help you.

It’s called Shining Your Voice. It is the easiest and fastest way to launch a podcast and grow your brand, and I’m proof of it. I share with you every single week the things that I’m doing in my life and my business to create growth in my life and to create positive impact and help others.

I highly encourage you. To step into the calling of who you are because the world needs to hear from you. The world needs more people like us to add positivity and growth to others’ lives.

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