How To Stop Overthinking Content Creation
I wanted to share a content creation mindset based on a challenge one of my clients was having around overthinking what to do.
He said “Rob, this morning inspiration struck me right after I was done meditating. I wanted to create a post about it. Then I found myself overthinking it – do I create this as a picture with a caption or as a video?”
Because he wasn’t sure what he was supposed to do he ended up not creating anything.
Here are 3 tips for how to stop overthinking content creation:
1. There is no right or wrong answer. Choose a path and create it. The only way you lose is if you don’t create. Action over excuses.
2. Anchor yourself: will this help other people? If yes, create it.
3. See yourself as a creator. Focus on the act of creation, not the end results. Think like a painter. They like to paint for the joy of painting. Sure selling a painting is nice, but that can’t be the only measure of success of a painter. It’s more about the act of painting, and once something is created anything on top of that is gravy.
Underneath the internal question of “Am I supposed to do this?” is a feeling of judgement. When I put out my creation, am I going to be judged?
And the answer is, it doesn’t matter. It’s the act of creation that matters most.
When you do, great things will happen.