My 5 Secrets To Creating Content
“The only way to build a powerful brand is by starting, even when you don’t feel ready.”
Creating content isn’t about perfection, it’s about showing up and taking action, even when doubt creeps in. Whether you’re a new creator struggling to press record for the first time or a seasoned entrepreneur aiming to build a powerful brand, the key is consistency and a willingness to start now.
In this post I’m sharing foundational content creation tips I’ve learned over the last 12 years of being a full-time creator to help you get started or take your brand to the next level. These tips will help you create content easier, faster, and with more confidence.
I created a Masterclass version in the video below that I highly recommend watching. It’ll add a lot of context to the content creation and brand building tips in this post, and help you be a more powerful content creator.
Content Creation Tips Key Takeaways
- Just Press Record – Don’t wait for the perfect time to start creating video — turn on your equipment, hit record, and start sharing. The act of starting builds momentum and starts getting in your reps for improvement.
- Stack Ones Over Zeros – Posting one piece of content is always better than posting zero pieces of content. Consistent action beats overthinking or waiting for the perfect time.
- Create Positive Brand Interactions – Every piece of content is an opportunity to provide value and create a positive brand interaction. Make every touchpoint—from emails to videos to your social media content — something you intentionally design.
- Push Through Fear – Fear and discomfort are part of the process. The more you show up and create, the more confidence you’ll build. Nothing great ever came from your comfort zone.
- Play the Long Game – Content creation is a journey. Keep showing up, building your brand brick by brick, and over time, you’ll create a powerful brand presence.
Get Started Creating Content By Pressing Record
Don’t wait for the stars to align or the perfect moment to strike. Action leads to clarity. Too many creators get stuck thinking about what they’ll say or how they’ll look instead of just hitting record. The key to growth is showing up, even when you’re not ready. Turn on your equipment and let the ideas flow. You might not know exactly what you’ll create, but by simply pressing record, you’ve already beaten the resistance. Momentum builds with each piece of content, and those reps are what lead to improvement. Remember, it’s impossible to get better if you’re not doing the work. Just start.
Stack Ones Over Zeros
When it comes to building a powerful brand, consistency is everything. Forget about waiting for the ideal time or thinking you need to learn more. Did you post today? That’s a win. Even a simple post beats doing nothing at all. Stacking ones—posting daily—creates momentum, and over time, it compounds into brand growth. So many people get caught up in overthinking: “Is this post good enough? Will people like it?” That mindset only delays your progress. The truth is, consistent action beats perfection every time. The more you create, the better you’ll get, and the more visible your brand becomes.
Create Positive Brand Interactions
Every single piece of content you create is a reflection of your brand. Every detail matters. Whether it’s the way you sign off an email or the tone of your video, it’s an opportunity to create a positive brand interaction for your audience. Small touches can turn mundane interactions into memorable ones. Every interaction with your brand should be intentional and designed to provide value. Your brand is built in the details, and when you show care in even the smallest areas, people will notice and remember your excellence.
Push Through Fear
Fear is part of the process, but it doesn’t have to control you. Growth happens when you’re willing to step outside your comfort zone. I hear this all the time: “I’m afraid to be on video,” or “What if people don’t like what I have to say?” That fear is the exact reason you need to start now. Confidence is built by doing, not by waiting until you feel ready. The more you show up and create, the more comfortable you’ll become, and soon what once felt terrifying will become second nature. Don’t let fear dictate your success. Nothing great ever came from staying in your comfort zone.
Play the Long Game With Your Content Marketing
Building a brand is a journey, not a sprint. The key to lasting success is consistency and patience. You won’t build a powerful brand overnight, but brick by brick, you can create something remarkable. Show up consistently—even when it feels like no one is watching—and over time, your body of work will speak for itself. It’s about playing the long game and realizing that each piece of content adds to the bigger picture. Don’t get discouraged if you don’t see immediate results. Keep putting in the work, and over time, you’ll create a brand that stands the test of time.
Content Creator Next Steps
You’ve got the foundation to be a more powerful content creator. Now it’s time to put these content creation strategies into action. Start small—press record, post that piece of content, and commit to showing up daily. Don’t wait for the perfect time. The real growth happens when you take action, learn by doing, and embrace the process. Every post is a step forward in building the brand you envision.
Remember, this journey isn’t meant to be done alone. If you’re ready to take your content creation and brand-building efforts to the next level, I’m here to help. Let’s schedule time to jump on a call and build out a roadmap of growth and possibilities for your brand.
