The San Francisco 49ers are one of the premier organizations in the NFL and the talk of the town heading into the NFL Draft. On this episode of the Sports Marketing Huddle, Allie Dicken, Director of Brand Marketing for the 49ers, joins Rob Cressy to jam about all things marketing in their world including the […]
Many dream of working in sports, but few do so. Mike Rasile, Author of Winning In Sports Business, joins Rob Cressy on the Sports Marketing Huddle to jam about how he has created his life in sports. What inspired him to leave his finance job he didn’t like to pursue his dream of working in […]
What is an NFT? This question is top of mind for many forward thinkers right now. Andrew Stallings, Founder at Athelo Group, joins Rob Cressy on the Sports Marketing Huddle to have a candid conversation about NFTs. What are NFTs? How will NFTs evolve and play into live experiences, sports, and streaming? How do you […]
Jacob Eisenberg, Community Lead at Dapper Labs, joins Rob Cressy on the Sports Marketing Huddle to jam about all things NBA Top Shot. From the explosive growth of the platform & marketplace, to the building & engaging of the NBA Top Shot community, to dealing with things in BETA, to what goes on with NBA […]
Matt Corey, Chief Marketing Officer at the PGA Tour, joins Rob Cressy on the Sports Marketing Huddle to jam about the future of golf and how the PGA Tour is innovating. How is the PGA Tour elevating the fan experience by creating better content & giving more access to players? How is the way Phil […]
Craig Amazeen, CEO & Founder of DFND, joins Bacon Sports Founder Rob Cressy to jam about the launch of the Team JuJu app and why it is the future of fan engagement. What is DFND, why did Craig create it, and how did JuJu Smith-Schuster become the perfect athlete to build an app around? What […]
Deirdre Lester, Chief Revenue Officer at Barstool Sports, joins Rob Cressy to jam about The Barstool Fund and revenue generation in the sports media world. What is The Barstool Fund, how is it positively impacting small businesses across the country, and how can you help? How important is it for brands to have a heartbeat […]
Anmol Malhotra, Head of Sports Partnerships at Snap, joins Rob Cressy to jam about building Snapchat’s sports vertical. How did Snapchat help SportsCenter rebrand by creating a show on the platform geared towards a younger audience? How did The Masters and Snapchat start working together and what were the details of this year’s AR experience? […]
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